Alex Hogg is a high spirited professional contemporary fine art photographer, able to capture a variety of moods that unfold in life.
He is able to work at international levels with no boundary's. capturing colours and emotions
Tuesday, August 21, 2012
Wednesday, August 8, 2012
Assignment 1
Introduction.
The type of photography industry I want to be in is the travel editorial field.Weather it be in Australia or over the ocean there is no places that I wouldn't go. The types of jobs I would be interested in would be food.
The product and service I will provide.
Iv always known I would be an artist even from a early age, This has only been reinforced with the completion of my Bachelor of photography. Over time I have perfected this medium and gained technical and creative skills that that most photographers would dream about. These ability's I have gained has helped me maintain a very high professional standard that flows through all of my work such as attention to fine detail and extra effort for all features. With my high level of professionalism, there is a high level standard. each one of my costumers will receive a CD with images and a selections of the images for printing on various different mediums such as: paper (gloss,mat gloss,pearl) canvas, fabric.
Business potential.
My competitors for the industry are photographers who work for:
I did a search in Yellow Pages for the Melbourne Victoria region and their was a total of 16 food photographers that specialise in food photography. I did a larger search on Google and their appears to more photographers that say they do food photography as well as everything else.
http://www.yellowpages.com.au/search/listings?clue=food+photography&locationClue=Melbourne%2C+VIC&selectedViewMode=LIST&emsLocationId=
To find out how large the market is I decided by looking at the whole entire food industry.
The cafe,restaurant and take away food service is worth $29 000 000.

The food retailing industry (grocery stores and liquor industry's) is estimated to be at $87 0 00 000 according the burro of statistics.
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8501.0Main%20Features3June%202012?opendocument&tabname=Summary&prodno=8501.0&issue=June%202012&num=&view=
Business structure and legal requirements
Ideally I would like to be working for a editorial company instead of owning my own business. In the situation of me owning my own business I would choose to be a sole trader. It is the simplest business structure, its inexpensive to start and easy to maintain.
Advantages of being a sole trader
The type of photography industry I want to be in is the travel editorial field.Weather it be in Australia or over the ocean there is no places that I wouldn't go. The types of jobs I would be interested in would be food.
The product and service I will provide.
Iv always known I would be an artist even from a early age, This has only been reinforced with the completion of my Bachelor of photography. Over time I have perfected this medium and gained technical and creative skills that that most photographers would dream about. These ability's I have gained has helped me maintain a very high professional standard that flows through all of my work such as attention to fine detail and extra effort for all features. With my high level of professionalism, there is a high level standard. each one of my costumers will receive a CD with images and a selections of the images for printing on various different mediums such as: paper (gloss,mat gloss,pearl) canvas, fabric.
Business potential.
My competitors for the industry are photographers who work for:
- travel magazines
- food magazines
- cook books
- restaurants
- chefs
- tourism
- hospitality
- shopping centers
- catering company
- farmers
- butchers
- bakers
- dietitians
I did a search in Yellow Pages for the Melbourne Victoria region and their was a total of 16 food photographers that specialise in food photography. I did a larger search on Google and their appears to more photographers that say they do food photography as well as everything else.
http://www.yellowpages.com.au/search/listings?clue=food+photography&locationClue=Melbourne%2C+VIC&selectedViewMode=LIST&emsLocationId=
To find out how large the market is I decided by looking at the whole entire food industry.
The cafe,restaurant and take away food service is worth $29 000 000.
The food retailing industry (grocery stores and liquor industry's) is estimated to be at $87 0 00 000 according the burro of statistics.
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8501.0Main%20Features3June%202012?opendocument&tabname=Summary&prodno=8501.0&issue=June%202012&num=&view=
Business structure and legal requirements
Ideally I would like to be working for a editorial company instead of owning my own business. In the situation of me owning my own business I would choose to be a sole trader. It is the simplest business structure, its inexpensive to start and easy to maintain.
Advantages of being a sole trader
- Retain complete control over your own business.
- Fewer reporting requirements.
- Relatively easy to change your legal structure if your business grows.
- You are considered a employee of your business and are free of any obligation to pay payroll tax, superannuation contributions or workers compo on income you draw from your business.
disadvantages of being a sole trader
- Unlimited liability which means all fo your personal belongings are at risk if things go wrong.
- Limited tax planing, so you are unable to split profits or losses made with family members and you are personal liable to pay tax on all income derived.
requirements for starting my business
http://www.smallbusiness.wa.gov.au/sole-trader/
- Apply for a Australian Business Number Registration (ABN)
- National Business Name Registration
- TFN (Tax File Number)
http://www.smallbusiness.wa.gov.au/sole-trader/
Exercise 1
Part A
identify the registrations,taxation requirements and licenses needed to set up a business in the act including legislation you need to comply with. Including legislation you need to comply with.
Total number of photography business in Canberra
identify the registrations,taxation requirements and licenses needed to set up a business in the act including legislation you need to comply with. Including legislation you need to comply with.
- ABN or apply for a ABN
- Tax file number
Identify the requirements for the registration the business structure you have chosen.
- Register your business name to trade in the ACT
- You need to have a current ABN
- If operating as an Australia company you need to be registered with the Australian Securities and Investment Commission (ASIC)
Total number of photography business in Canberra
- 167
- 40
- $380 000 000
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